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6 Reasons why the customer is not always right

by Yellow

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'The customer is always right' started as a slogan for London's Selfridges over a hundred years ago, in 1909. Since then reality has shown us that there are situations when (surprise, surprise) the customer isn't actually right. Here is how to successfully deal with difficult customers, without blindly following this old-fashioned, and unrealistic, customer care adage.

Employees shouldn't be pitted against customers

Customers can't always come before employees. If you constantly undermine your employees' authority in the workplace, they can easily start to resent their job and no longer trust your judgment. They can start thinking that they are less valuable to you than your customers. Backing up your employees in the face of difficult customers will inevitably make them feel happier and more secure.

Unreasonable customers will waste your time and resources