4 Reasons why your business needs a website developed by Yellow

As a brand owner you have a unique story to tell. A story about your business, your people and your purpose. Communicating this to your audience is the first step towards winning them over as customers. And the best place to tell that story is your website - the home of your brand, where you have complete control over the message you deliver.

Yellow offers three types of websites to choose from. If all you need is an online presence, our Basic website will do the job. But if you want to take it to the next level with a business blog and eCommerce functionality, you can pick between our Plus and Premium options. 

All three website types are secure (they have SSL Certification that provides encrypted communications) and will be tailored to suit your brand. They come with custom features that include your business information and contact details, image galleries and videos, as well as social media links.

Read on to find out how a website developed and created here at Yellow will help your business grow. 

Deliver your message clearly 

As our developers and designers build your website, we’ll make sure it speaks to your audience - and that its voice is heard. Our professional copywriters will craft compelling content that delivers your message, in the right tone of voice. 

By applying the latest in Search Engine Optimisation, we’ll ensure you get found by search engines. And the fully responsive design means your site and its content will remain effective across all devices - from smart phones to desktop computers.

Share your views

Your website is a great platform to connect with your audience. Blogging will allow you to become a thought leader in your field. Deliver quality content on your blog, and share it on your social media pages to encourage more people to visit your site. 

The blog feature, available with Plus and Premium websites, is fully integrated and optimised. It enables you to easily create, upload and post content. Essential SEO tools are built in to maximise exposure of blog posts to your potential clients.

Put your products out there 

Our Plus and Premium websites also offer a fully native eCommerce solution designed to make setting up an online shop as hassle-free as possible. This allows you to manage your whole inventory in one place. You can also display your products visually by adding images or videos, and you can offer additional information with downloadable PDFs.

Through this system, you can also keep track of all your orders. Customisable settings allow you to set payment methods, send out client notifications and set delivery times.

Manage your clients 

The Customer Relationship Management (CRM) system, available with Plus and Premium sites, is a feature that allows you to access and manage your business relationships, data and information for different sales and marketing processes. 

Apart from managing information to improve profitability, this system keeps you connected with your customers. You can create and test email campaigns and send out your very own company newsletter to reach your audience directly in their mailbox. 

Once your website is up and running, our team at Yellow will ensure you get the most out of it. We’ll set up your Google My Business page and Google Analytics, allowing you to track the performance of your new website. 

We’ll also help you capture reviews customers make through Yellow Club about your business, and display them proudly on your website. If you need any help, our support team will only be a phone call or e-mail away.

If you’d like to learn more about our website building services contact [email protected] or call us on 2125 2252.

Discover your full potential with Yellow - visit yellow.com.mt!