5 Tips on building a website for your business

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You really can’t do business in this day and age without a website. It’s a must, and with an increasingly online society, it’s also your window to opportunity, credibility, contact and marketing. Here are 5 tips that can help you get started with creating a website for your brand or business.

Start by branding

What’s your name, what’s your logo? Before building a website you have to build a personality for your business. Your website promotes your products and services, but it’s also your reflection, so make sure you’re on point. You can try coming up with your own branding but sometimes it’s best to leave things to the professionals. Once you’ve got your brand identity in place, all that’s left to do is choosing your domain name.

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Set your layout and design

Do you know anything about user experience (UX) and user interface (UI)? Don’t worry, just find someone else who does. But you can attempt some YouTube tutorials if you want to try it out for yourself. Basically, UX is the website experience your visitor has; the process of going from one page to another, until finally discovering what they came for. UI is everything on the website including screens, pages, buttons and icons. Pretty much everything that’s design related. Nailing the UX and UI will ensure that your website has top-notch structure and design.

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Create your content

Content is key. Your website needs words, sentences, videos — stuff to fill up your pages and tell the world who you are, what you do, where you are and why to choose you. The best written content has a high keyword density, casually mentioning and subliminally repeating search words that boost search engine optimisation (SEO). For example, if your business is about website development or design, then the more you use the word “website” on your website, the more likely someone will find you when Googling  “website”. See what we did there?

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Look picture perfect

A picture says a thousands words. Artistic images, bright colours and cool compositions will definitely not go unnoticed. Stock up on cool images and videos to visually boost your business’s allure and attract people to notice your information. You can also use a photographer, or hire a designer for illustrations. The quality of your images will speak volumes about your business, so make sure to invest in the right visual material.

 

Partner up with platforms

There are many website development platforms out there with free templates where you can build a website on your own. But most of them have limited design options, and you’d have to pay for hosting if you want to use your own domain name. To truly ensure that your business has a unique custom-made identity, it is always best to seek someone out who will design and develop your website from scratch. You can also go for a more affordable, yet practical mini-site option.

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So www.what are you waiting for? You can get started today. If you’re looking for someone else to do the job for you, have a look at these 60+ Website Designers & Developers listed on yellow.com.mt.

There’s something for everyone, visit www.yellow.com.mt 

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