British American Tobacco (Malta) Ltd

Learn all about British American Tobacco (Malta) Ltd, Electronic Cigarettes in B’Kara, - Malta

We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business by offering a greater choice of enjoyable and less risky products for our consumers.

Globally, BAT launched its first vapour product in 2013, and since then VUSE has grown to become the #1 Global Vaping Brand with 10.4 million global consumers and is present in 65 markets and counting. Vuse is the first global carbon-neutral vape brand.

Designed with purpose

The more popular vapour products have become, the more consumer-centric and design-led the new products need to be.

Our commitment to fundamental science and precision engineering helps ensure that our vaping products are designed to prevent the common problems seen in many other products – such as dry-wicking, caused by a lack of e-liquid reaching the Read Moreheater, leading to overheating and an unpleasant aftertaste.

In an effort to make vaping more acceptable to cigarette smokers, our scientists are constantly experimenting to try to replicate the smoking experience, but without the high levels of toxicants created by combustion.

Our application of nicotine salts in Vuse vPro liquids and our continued research into the optimisation of those formulations is part of a continued R&D effort to make vaping more acceptable to smokers.

Flavour is also a key driver of vapour product satisfaction. We have pioneered the use of biomimetic technology in our e-liquids to replicate aroma profiles, such as that of cured tobacco leaf and naturally sourced mint, with the aim of offering our consumers an unrivalled portfolio of authentic, differentiated flavours.

In Malta, we have launched a range of 10 flavours of VUSE GO 700.

For specific brand information and flavours available in Malta, please do not hesitate to contact us.