How voice search can make your life easier

Technology has made everything easier, it has given us the opportunity to see each other from long distances and do things at the simple click of a button, which has proven to be especially convenient during these times, when everything is a lot safer online. 

An example of technology making things easier is Amazon with their BUY WITH ONE CLICK feature.

People will always want things to be easier, but one might think, what is easier than one click?

The answer to that question is no click at all. What if you could use your voice alone to help you search for all that you need? Just like it is already available in Google Search, it can be available anywhere else.

The advantages of a more local approach

Both small and bigger businesses are now implementing this feature into their platforms to make sure that they are the best at providing fast and reliable services. Many people do not want to go back to the keyboard days, and want to stay in the era where they don't even have to move a finger, literally. They tell the little Google speaker what they want and it gives them all the results they need. This also happens with virtual assistants such as Siri, Cortana and Alexa.

 

Podcasts and audiobooks

The advantages of the more vocal business are many:

• You no longer have to have your phone in hand in order to read.
• You no longer need to type if you want to search for something.
• You do not have to stop whatever you are doing if you need to read or search for something as you will not have to use your hands, those who follow recipes to the letter will find this as a great advantage.

Adapted tags

In Malta just like it might be for many other countries, we have quite a thick accent sometimes. Some people might not even be able to ask the Google Assistant in English. So how great would it be to give it Maltese keywords instead of only English ones.

We used to have these big numbered phones for older people who were not big into electronics at all. How great would that be if they could go into your app and instead of having to use a keyboard that would take them ages to figure out, they could just call out what they needed. How easy would technology be for them then?

The most important question is - How likely will they be to use it?

The answer is, very!

What would that mean then?

This would mean more traffic to your site because you have gathered people of all ages. Those that have become lazy, which would be the younger ones, those that are busy, which would be the over 20s and middle aged, and then also older people who do not know how to use the internet or electronics at all.

When installing voice search and aiding the older generation, you have brought to your business people who otherwise would not have been able to even figure out how to use your site.

 

SEO best practices

It is also good to know that voice search has been introduced as the new thing in SEO practices that will be very popular and will drive a lot of traffic to sites in the years to come. 20% of all searches are already all vocal search, imagine how much that number would escalate should other apps be more 'voice' when it comes to their services. Most importantly, imagine how beneficial this could be to your website, if people knew how easy it was to search for what they want.

Would you use this feature if you had the option? 

 

If you want your business to be secure you can also click here to find out more.