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The importance of SEO

by YELLOW 359 Days

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Everywhere you go in the tech world, everyone is buzzing about how important SEO is. Are you not sure what it entails? We're here to give you the lowdown of how it all works. It might take some time to get it right, but the results which you will reap at the end when you perfect it will be worth all the trials and errors.

Visibility and Branding

Search Engine Optimisation is essential for your website to rank higher in Google search results. When people are searching for products and services, you obviously want them to see your business ranked as the highest on the search engine. There are a lot of factors which help determine the ranking of your website, which is why a good search engine optimisation plan will help everything synchronise flawlessly together so that every section of your website is in harmony.

Credibility

Searchers tend to make mental notes of rankings on search engines. They might not actually be consciously aware that they're doing it, but they are. In their frame of mind, they will think that if Google has listed a particular website in a specific rank, then it must be relevant. This isn't necessarily the case, in 
reality however, the higher the rank, the greater credibility you will achieve in your clients' eyes.

Traffic

No, we're not referring to the traffic that you encounter each morning on your way to work. We are referring to all those people that come over to your website. Once your website has an audience, you have to apply your best effort in order to sell your product. The best part about SEO is that it's way more affordable than setting up shop on the busiest street on the planet. Most importantly, all the people that come to your site are qualified leads - they were specifically looking for your products and services when they came across your website.

Advertising

SEO rewards your business in terms of ranking, better than any other traditional advertising method that is done offline. This can be pretty much said for any other type of internet marketing. The main reason for this is that SEO is an inbound marketing strategy, which allows you to market to people who are looking for services or products which your business provides. Instead of having the traditional television commercial, or having a section on a newspaper page, your business will crop up when someone needs it.

Insight

As we mentioned before, SEO generates valuable traffic. Google Analytics tracks this traffic. The data and metrics calculated give you accurate insight into your customers. It shows you things like how they search, what they browse, the language they use, the technology they prefer and so on. This information is immensely valuable because it helps you make smarter and more 
informative decisions when it comes to your business and the strategies that are carried out, both in the online and offline world.

We don't expect you to become SEO experts after this but we're glad we gave you an insight in the world of engine optimisation. If you require any help marketing your business why not refer to one of these 13 internet marketing agencies.

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