Nowadays entrepreneurs and business owners have a multitude of tools that they can use at their own advantage thanks to the internet. Thanks to this modern creation, one can use algorithms and online marketing tools that can help you get more customers and promote your products. 

Here are six ways you can promote your business online. 

1. Use Social Media To Your Advantage

Whether it is done through Instagram or Facebook, promoting your business on social media is a great way to gain the exposure that you are looking for. You can use channels such as Twitter and LinkedIn as well for more corporate or network-related uses. 

We at Yellow offer Facebook Boosts with some of our packages, designed to boost your products online for you. Through these platforms, you can also collaborate with local influencers who can help you promote your products through their own posts. 

2. Produce High-Quality Content 

And do so regularly. People tend to engage better with businesses who regularly create and share high-quality content. Great content will add high amounts of value to your online presence, and it's a great long-term strategy for many businesses. You will not reap its benefits in an instant, but you will be able to build recognition and attract niche customers. This, in turn, will result in high traffic – something which Google promotes. 

 

3. Get Strategic Landing Pages 

Strategically written and well-targeted landing pages, like the ones we write at Yellow, will present you with an excellent opportunity to reach your customers. The Yellow landing pages are a great way for you to present contact information and products available at your store. On the Yellow landing pages, you can add photos, videos, social media accounts, accurate map locations and even featured products. 

4. Develop Solid Client Relationships 

You can do so by engaging your customers through email marketing, newsletters, sales, promos and freebies. In order for you to conduct a successful email marketing campaign, you need to get your consumers' email addresses and present them with something of value, such as discount codes or engaging information.

5. Optimise Your Website's SEO 

Your website needs to be updated regularly to ensure that relevant keywords make up a substantial part of its content. This will help you to rank at the top of Google's SERPs with other businesses that have marginally matching keywords. Your goal here is to build excellent content, as this will provide you with better engagement and ranking on Google. 

 

6. Track Your Presence With Analytics 

Not only do you need to engage your customers and keep them updated on what you're doing, but you also need to track their engagement. This can easily be done through analytics. Another service which we at Yellow offer our clients. Through this service, you can easily track how many website or page visits you get.

Would you like to boost your online presence? Click here to list your business on Yellow