The competition to get your business noticed is fierce. Advertisers are constantly battling for consumers' ever-shrinking attention span. If you want to get some of that attention you must tick two boxes - Firstly, you have to be relevant. But secondly, you have to be visible. This is where banner advertising comes in. It helps your business stand out in a sea of competitors - placing you at the forefront of consumers' minds. And Yellow is offering this service to all interested businesses in the Maltese islands.

So what are banner ads?

Also known as display ads, they are visual promotional banners that appear on a host website. They can be either static or animated, and their job is to take visitors from the host website to your website or landing page. Apart from generating traffic, they also increase brand awareness and inform people about a new product or promotion.

HERE IS HOW A SEARCH RESULTS PAGE ON YELLOW LOOKS LIKE

One major advantage of banner ads is that, unlike traditional ads, you can really measure how effective they are by looking at the click-through rate, or CTR. This is done by dividing the number of users who clicked on the ad by the number of times the ad was displayed. These are called impressions. When it comes to selecting host websites for your banner ads, it's key to pick high traffic websites that are relevant to your audience. And what's more relevant than the Yellow website where people are ready to buy? Where people are searching for you… and your competitors?

FIGURES BETWEEN OCTOBER 2016 & APRIL 2017

If there's one place where you want to stand out - this is it. Your ad will ride on our website's high traffic and be exposed to a returning audience that generates over 7,450 sessions every day. Now you can benefit from an introductory offer on our banner advertising spaces. For €200 (excluding VAT) you get 4 banners for 7 days at 10% of the 10,000 daily impressions, which are increasing everyday.

HERE IS HOW A HEADING RESULTS PAGEON YELLOW LOOKS LIKE

The 4 banners will be sized to be displayed on the Yellow website's Search Results page and the Heading Results page for both desktop and mobile. And if you need help creating your banner or reformatting an existing one, our team is here to assist you.
Interested? Send us an email on [email protected]!