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Settle on a reasonable budget and stick to it. Do not try on any dresses that are over your budget, so as to avoid disappointments.
Make sure to call the shop and schedule an appointment before going. Do enquire whether the shop offers other bridal garments, dresses for bridesmaids and flower girls, as well as tuxedos for men.
Always take with you someone you trust and that knows you well, be it your mother, best friend, or maid of honour, in order to give you advice as well as keep you from making impulsive decisions.
Do wear proper underwear in order to feel comfortable when a stranger helps you in dressing-up.
Enquire whether they can do any alterations required, and ask beforehand how much it would cost.
Keep in mind that you will be spending a lot of time in that dress, so ensure that you pick something comfortable.