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Do check about all the headings available for your business or products, and ensure that you advertise under the correct headings.
It is vital to give a title to your advert by choosing a headline that stands out and differentiates your business from your competitors’.
Ensure that you feel comfortable speaking with the sales representative. It is important that the sales representative listens to you and explains clearly any queries that you may have.
Keep in mind that it is important to advertise on Yellow Pages as well as on other media. Advertising with other media will make your business visible, whereas advertising on the Yellow Pages directs the users to your business. Ensure that you give the correct contact details for your advert.
Do make it a point to track your calls by asking where your contact details were found, in order to be able to calculate the ROI.