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Yellow distributes free of charge over 170,000 copies Yellow Directories to homes, offices and hotels whilst also have a Search App on iOS and Android with over 55,000 downloads. You will find the Yellow Directory in over 90% of Malta’s and Gozo’s Households, and more than 9 out of 10 adults in Malta and Gozo are familiar with Yellow.
Yellow is used by more than 4 out of 5 adults, who are familiar with the brand. Of these more than 1 out of every 2 users would have typically referred to Yellow within the past month. A very important factor is that 4 out of every 5 references to Yellow result in an actual purchase of a service or product.
The above figures are taken from the latest distribution audit, as conducted by KPMG during September/October 2015, as well as the Distribution survey and the Usage survey conducted by MISCO International during November 2014.